About Me

Hi, I'm Victoria, and I've always been drawn to the stories that matter.

Growing up in Hudson, Massachusetts, I was the kid glued to the TV news, not for the headlines, but for the human moments behind them. That curiosity led me to my high school journalism program, where I anchored the sports segment and fell in love with media, just not the part where I had to be on camera.

My real "aha" moment came during a late-night Sex and the City marathon. Watching Samantha Jones own every room she walked into as a publicist, something clicked. PR was the perfect way to combine my love of storytelling with my need to make real, meaningful connections, and I've never looked back.

I went on to earn my degree in Public Relations and Management from Quinnipiac University and added a Social Media Marketing certification to my toolkit. I began my career in the hospitality industry, spending four years in marketing, where I discovered what truly lights me up: building brands, creating campaigns, and connecting businesses with the people who need them most. That foundation naturally led me deeper into the world of PR, working with influencers, cultivating media relationships, and crafting narratives that actually move the needle.

Today, that passion has brought me to my most exciting role yet: running the Marketing and Communications department at Keches Law Group, where I get to flex both my marketing and PR skills every single day. It's the perfect intersection of strategy, storytelling, and relationship-building, and I wouldn't have it any other way.

For me, this work has never been about the press release or the pitch; it's about relationships. It's about understanding what makes a business or person unique and finding the most authentic, compelling way to share that with the world. I've had the privilege of working across industries — hospitality, sports, fashion, legal, and beyond- and whether the client is a global brand or a local gem, my approach is always the same: listen first, then tell the story only they can tell.

When I'm not building campaigns or collaborating with clients, you'll find me exploring Boston's best new spots, sweating it out in a workout class, giving back through the Greg Hill Foundation, or surrounded by my wonderfully loud, wonderfully Italian family.

If you're ready to amplify your brand and tell your story, let's connect.