Public Relations isn’t just about press hits or reacting when something goes wrong. It’s a strategic, intentional approach to shaping the way your brand is seen, understood, and talked about, both internally and externally. I am always asked what is PR?, isn't it the same as Marketing? Why do I need PR? Let’s break down why PR matters in every  industry, and why now, more than ever, it deserves a seat at your table. 1. Reputation Is Everything Whether you manage it or not, yo

Why PR Pros Should Embrace the GEO Era This week, I had the opportunity to attend Muck Rack’s  insightful webinar, “PR in the GEO Era:...

Hi, I’m Victoria, a passionate PR and Marketing professional based in South Boston. As the PR and Marketing Manager for Broadway...